Allentown Rescue Mission is a gospel-centered mission serving men in crisis across the Greater Lehigh Valley area in Pennsylvania.

Initially, our partnership began with small updates to their website. But after experiencing some staff turnover and other internal challenges, they asked me for help developing and implementing a new communications strategy. 

Over the course of the partnership, I’ve worked alongside their staff to refine their case for support, standardize their messaging, and tell beneficiary stories thoughtfully and strategically. 

Together, we’ve created story videos, branded photography, web designs, and fundraising copy templates—all with a focus on internal sustainability for the small development team.